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BASIS Prague: A Unified Brand, A Unified Vision

Previously, our educational offerings were represented by two distinct brands: BASIS Beginners Prague for our preschool and BASIS International School Prague for our school. However, as we expand – with the exciting launch of a new campus in Bubeneč for our middle and high school – a unified approach has become essential to better serve our students, parents, and community.


We have made the strategic decision to consolidate all our communication under one brand: BASIS Prague. This unification streamlines our communication, making it more efficient and cohesive. Going forward, we will operate under one name, one website, and one set of social media platforms. By merging the previously separate entities, we can deliver a clear, united message about our educational philosophy and program.


The rebranding strengthens the visibility of the BASIS Curriculum, making it more recognizable and transparent on the market. Our unified approach underscores our commitment to providing a comprehensive educational journey – from preschool through high school graduation - under the trusted BASIS umbrella brand.


The changes took effect in September, marked by a refreshed website, updated presentation materials, advertising, and building signage that reflects our new branding.

We are excited to embark on this new chapter and sincerely appreciate your continued support as we grow alongside your children. Together, we are building a brighter future under one unified brand — BASIS Prague.


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